2018 AWARDS WINNERS
ABOUT THE SKUY AWARDS
The OPMA was founded in 1966 by Percy Skuy as a way to bring together pharmaceutical marketers to discuss best practices.
2022 looks to be another year of doing things a little differently and the SKUY awards is no exception. In order to respect safety protocols and maintain proper social distancing, we will not be hosting our usual annual awards gala this year. Instead, we will be celebrating our category winners with an online feature of the developing agency and client, as well as the campaign (where possible within industry guidelines).
Winners will be posted to the OPMA Skuy awards website, featured on OPMA’s LinkedIn page and will be provided with a short video outlining the merits of the submission that can be used on the agency’s social media and website. Awards will be mailed to the address included in the submission package.
AWARD CATEGORIES
Accepting submissions for campaigns activated between January 1 and December 31, 2021.
HEALTHCARE PROVIDER:
PROFESSIONAL AUDIENCE
A marketing piece or campaign for the professional health care provider audience.
Print | Digital
HEALTHCARE PROVIDER:
NON-BRANDED
A non-branded educational or disease-state awareness piece or campaign for the HCP audience.
Print | Digital
PATIENT:
SUPPORT MATERIALS
AND/OR EDUCATIONAL DISEASE MATERIALS
A marketing piece or campaign of support materials and/or educational disease materials for the patient audience.
Print | Digital
CONSUMER:
NON-BRANDED DISEASE AWARENESS /
PUBLIC SERVICE ANNOUNCEMENT
A non-branded disease awareness or public service announcement marketing piece or campaign for the consumer audience.
Print | Digital
OUR JUDGES
Anthony Turow
Creative Director
Klick
Jennifer Dilworth
Freelance
Howard Wiseman
Fractional Chief Commercial Officer
HW-HealthTech
Jennifer Wellman
Marketing Manager
Emergent BioSolutions Canada Inc
Kris Rieger
Partner and Brand Maven
Maven Medical Marketing
Mazen Baradhy
Pharmaceutical Patient Support Program Manager
Bayshore Specialty Rx
Patrick Massad
Commissioner
Pharmaceutical Advertising Advisory Board
The winning submission from each category will receive:
- A video feature of the submitting agency/company during an OPMA breakfast eventA feature post on LinkedIn about the agency/company by the OPMA
- A customized trophy for showcasing
- A potential feature of an agency/company guest on the OPMA Podcast series
APPLY FOR AN AWARD
DEADLINE FOR SUBMISSIONS: APRIL 26, 2022
SPONSORSHIP AND PARTNERS
Jennifer Meldrum jmeldrum@peakpharmasolutions.com
