| Rating: | |
|---|---|
| Category | HEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE |
| Sub-Category | DIGITAL |
| Entry Title | MULTIPLE MYELOMA ASSESSMENT PATHWAY (M.M.A.P.) |
| Client | Genzyme Canada Inc. |
| Featured Image | ![]() |
| Short Description | In multiple myeloma, numerous complex treatment paradigms make decision-making difficult to navigate. Watching Hem/Oncs draw algorithms in Advisory Boards revealed that they all treat differently based on province/centre. We had to somehow ease our product SARCLISA into their algorithm and treatment set. Inspired by the way travel websites help narrow vacation choices, we designed a web-based medical education program that helped Hem/Oncs navigate real-patient-based complex treatment pathways. |
| Explanation | M.M.A.P_Explanation_No-Fixed-Address-Inc.pdf |
| Agency / Company | No Fixed Address Inc. |
| Team Photo |

