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Category | HEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE |
Sub-Category | DIGITAL |
Entry Title | GIVING PHYSICIANS THE OPPORTUNITY TO “TEST-DRIVE” DIFFERENT MEDICATIONS FOR TYPE 2 DIABETES. |
Client | Novo Nordisk Canada Inc. |
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Short Description | Going against the grain of typical didactic medical education programs offered via PowerPoint, we designed an unprecedented Other Learning Activity for physicians that mimics real-life clinical practice, allowing them to “test” treatment choices across various profiles of people living with diabetes. Physicians were empowered to make and remake choices and evaluate implications in a safe, gamified web-based experience. After all, humans learn better through play; and doctors are humans too! |
Explanation | Diabetes-Pathways_Explanation__No-Fixed-Address-Inc.pdf |
Agency / Company | No Fixed Address Inc. |
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