|Category||HEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE|
|Entry Title||GIVING PHYSICIANS THE OPPORTUNITY TO “TEST-DRIVE” DIFFERENT MEDICATIONS FOR TYPE 2 DIABETES.|
|Client||Novo Nordisk Canada Inc.|
Going against the grain of typical didactic medical education programs offered via PowerPoint, we designed an unprecedented Other Learning Activity for physicians that mimics real-life clinical practice, allowing them to “test” treatment choices across various profiles of people living with diabetes. Physicians were empowered to make and remake choices and evaluate implications in a safe, gamified web-based experience. After all, humans learn better through play; and doctors are humans too!
|Agency / Company||No Fixed Address Inc.|
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