The new device from Aermony Respiclick was developed based on the insight that poor-inhalation technique is still a huge problem for patients. In fact, there remains an unmet need for simple, intuitive devices that are easy for patients to use. This was something that we carried over to our creative campaign for the product launch, focusing on the uniqueness of the device and emphasizing how simple it is for patients to use. It's simple, if it clicks, it's ready to use.