Every person living with hemophilia A is unique. User preferences for technology vary, which is why the App was launched within the PersonalizeHemA Ecosystem. Building on the core information and resources available via the website, PersonalizeHemA.ca, the PersonalizeHemA App offers a more intimate user experience with easy access on their device at any time. This is complimented by more personalized features that tailor information dissemination that is unique to the user.