The psoriasis market is competitive not only in marketing safer, more effective treatments but also in terms of the education and awareness programs they support to add value. Bausch Health, Canada is no exception. With many unbranded patient programs in market, Bausch challenged energi PR to create a digital campaign that would engage patients, give them hope that they can do better, and provide physicians with insights on how patients feel about new treatments. www.livebetterwithpsorisis.ca