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Entry Title‘Reset psoriasis’ campaign
ClientAldona Armstrong, Marketing Solutions Lead, Immunology UCB Canada Inc
Featured ImageFeatured Image
Short Description

In the competitive field of immunodermatology, it is difficult for small players to penetrate the market. The mandate of this campaign was to create corporate awareness and engagement to help elevate UCB as a trusted partner. UCB sought to increase its share of voice in this market by creating a discussion about the current treatment goals that both HCPs and patients had come to expect. Our print tactics created an opportunity for dermatologists to connect with UCB.

Agencies / CompaniesLemieux Bédard

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