| Rating: | |
|---|---|
| Category | CONSUMER – NON-BRANDED DISEASE AWARENESS/PUBLIC SERVICE ANNOUNCEMENT |
| Sub-Category | DIGITAL |
| Entry Title | Peritoneal dialysis ‘I could have stayed home’ campaign |
| Client | Kathryn Levedag, Marketing Manager, PD, Renal Care, Baxter Corporation |
| Featured Image |  |
| Short Description | Baxter Canada’s Renal Division offers peritoneal dialysis (PD) for patients. Awareness and uptake of PD have been low; however, the pandemic created an optimal environment to position PD as the safer option vs. in-clinic dialysis. Our digital campaign specifically targeted patients and caregivers and gave them a sense of empowerment during a time of uncertainty. Website: http://kidneydialysis.ca/ |
| Agencies / Companies | Lemieux Bédard |
Join our Mailing list!
Get all latest news about our programs, subscribe to our newsletter!