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CategoryCONSUMER – NON-BRANDED DISEASE AWARENESS/PUBLIC SERVICE ANNOUNCEMENT
Sub-CategoryDIGITAL
Entry TitlePeritoneal dialysis ‘I could have stayed home’ campaign
ClientKathryn Levedag, Marketing Manager, PD, Renal Care, Baxter Corporation
Featured ImageFeatured Image
Short Description

Baxter Canada’s Renal Division offers peritoneal dialysis (PD) for patients. Awareness and uptake of PD have been low; however, the pandemic created an optimal environment to position PD as the safer option vs. in-clinic dialysis. Our digital campaign specifically targeted patients and caregivers and gave them a sense of empowerment during a time of uncertainty.

Website: http://kidneydialysis.ca/
Video: https://www.youtube.com/watch?v=NJAHNfIx-sk

Agencies / CompaniesLemieux Bédard