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CategoryCONSUMER – NON-BRANDED DISEASE AWARENESS/PUBLIC SERVICE ANNOUNCEMENT
Sub-CategoryDIGITAL
Entry TitleHIV changed my life
ClientViiV
Featured ImageFeatured Image
Short Description

Most People Living with HIV don’t question their current ARV with their HCP. As long as they are stable and virologically suppressed – most are still on their original treatment. However, the last decade has seen the introduction of new ARVs that offer more than just viral suppression.
This campaign speaks to the dramatic effect that HIV diagnosis has on an individual, and how after all this time, and having changed so much about yourself and your life, shouldn’t you also rethink your treatment?

Agencies / CompaniesMcCann Health

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