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CategoryHEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE
Sub-CategoryPRINT
Entry TitleFan For Life
ClientNovartis
Featured ImageFeatured Image
Short Description

In the field of macular degeneration, Lucentis has been helping Canadian HCPs to preserve their patients' sight for more than 14 years.
At the tail end of its life cycle and with new competitors entering the category, Lucentis stayed top of mind by reminding HCPs of the real-life, heroic impact of what they have done and continue to do.

Agencies / CompaniesMcCann Health

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