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CategoryCONSUMER – NON-BRANDED DISEASE AWARENESS/PUBLIC SERVICE ANNOUNCEMENT
Sub-CategoryDIGITAL
Entry TitleYou are not you COPD
ClientGSK
Featured ImageFeatured Image
Short Description

1 in 6 Canadians have COPD, a condition – often brought on by a lifetime of smoking – that makes breathing difficult and severely limits activities and quality of life.
Unfortunately, many sufferers also live in shame, as 40% remain current smokers and feel they’ve created this problem for themselves.
We needed to empower sufferers to disassociate themselves from their disease, by understanding the possibilities of the present, so they can let go of their past.

Agencies / CompaniesMcCann Health