Our team set out to build awareness and online sales of Drysol, a clinical-strength antiperspirant used to fight Hyperhidrosis (an excessive sweating disorder). We identified that stigma around sweat and hyperhidrosis, plus a lack of condition awareness, was hindering people from seeking help through products like Drysol. Our solution was a paid social campaign titled #Drysolidarity. Please see campaign details here: https://www.dropbox.com/sh/69bqyoji8iqu8fx/AAARlQer6rMQ-K7ppTDggRgha?dl=0