The standard-of-care in Pulmonary Arterial Hypertension (PAH) is a combination of three medications – each targeting a different pathway. These medications work in concert to enable the flow of blood from the heart to the lungs. The three musicians concept told the story of the three pathways in a co-branded ad that also suggested the flow of treatment sequencing - connecting our brands to each other and to what triple therapy offers: harmony and flow.