This campaign educated on non-metastatic castration-resistant prostate cancer, a critical time within the disease journey between the localized and advanced disease states. The campaign totaled over 1.5 million impressions across multiple media formats and had an open rate of 19%. Insights from a patient and urologist highlighted both sides of the prostate cancer journey: the emotional impact and the educational/clinical summary. https://vimeo.com/healthandfamily/review/573644294/09647ef95d