Optimizing Virtual Event Engagement and Success – Sales Teams to Sponsorship

If you registered for the live event at the time, then please use the same link and access code to rewatch a recording of the live event video stream!


Jun 03 2021


7:45 am - 8:45 am

The Ontario Pharmaceutical Marketing Association's next virtual session will explore best practices in virtual event participation in the health sector, discussing success and failures in content, engagement and networking. We will also look into the future of online or virtual events, as we prepare for a hybrid future. The panel discussion will be moderated by Kevin Wilson, VP Sales & Marketing, BioSyent Inc.


  • Kerri-Ann Mainville
    Kerri-Ann Mainville
    Manager, Member Engagment, Children's Healthcare Canada

    Kerri-Ann is the Manager, Member Engagement at Children’s Healthcare Canada where she manages the retention and cultivation of the organization’s members through regular outreach and retention plans. She also oversees the annual conference including sourcing virtual conference platforms, securing venues, sponsorships and speakers and the execution during the live event.

    Prior to joining the team at Children’s Healthcare Canada, Kerri-Ann spent 12+ years at Joule/Canadian Medical Association (CMA), where she managed the Physician Leadership Institute. Kerri-Ann is a highly resourceful and innovative professional with extensive experience delivering projects, managing events for 20-400+ participants, marketing and program evaluation. Kerri-Ann has successfully managed the publication of the CMA’s Drivers Guide, the development of the PLI Certificate, a coaching program and event/program marketing.

    Kerri-Ann enjoys spending time traveling with her husband and two daughters and actively volunteers in her rural community.

  • Kevin Wilson
    Kevin Wilson
    VP Sales & Marketing, BioSyent Inc.

    Kevin Wilson is the Vice-President of BioSyent Pharma Inc. leading all customer facing commercial activities for the Community and Women’s Health business including product strategy, marketing, sales, and promotion of the Company’s products to healthcare professionals across Canada. Kevin joined BioSyent in March 2012 and brings to BioSyent over twenty years of experience in healthcare sales, sales leadership and marketing across different healthcare businesses in such companies as Abbott, Searle Pharmacia, and Bayer.

  • Linda Karimi-Tabesh
    Linda Karimi-Tabesh
    Marketing Lead, Neurology & Immunology Sanofi Genzyme

    Linda is a results-oriented bilingual change agent with over fifteen years of experience in the healthcare and pharmaceutical industries, with a diverse and extensive expertise in Medical and Commercial functions.

    She is a strategic commercial visionary with a track record of consistently delivering business objectives while bringing new ways to the table that have impact. Through her passion for people, as a team leader, she has helped her team navigate through change, growth and development.

  • Steve Toth
    Steve Toth
    Director, Lampyon Health Communications

    Steve is Director of Lampyon, an integrated health communications and creative agency that provides consulting and production services to organizations across multiple health sectors as a strategic partner in their marketing communications, branding, visualization, medical education and virtual event service needs. He is a Member of the Board of Directors of the Ontario Pharmaceutical Marketing Association and a Senior Marketing Advisor to Corozon Consulting, which is a Canadian pharmaceutical consulting firm, providing front-line solutions to the Canadian pharmaceutical industry.

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