How Canadian Marketers Can use AI-powered Innovations to Boost Their Brands

Speakers

• Don Watts President, Khure Health
  

  Don Watts

  President, Khure Health

  Don has a 20+ year background in Pharmaceuticals and Medical/Surgical Businesses. His Sales and Marketing Management experience was built during his time with Organon Biosciences, and leading business units at Bausch and Lomb, and Medtronic in Canada. Most recently Don was VP, Sales and Marketing at Fresenius Medical Care, focused on dialysis and specialty renal pharmaceuticals.

  Don joined Khure Health as its President in early 2020 and found it to be exactly what he had prepared himself for over his career. “We’re harnessing the power of AI and advanced algorithms on our clinical intelligence platform to leverage the vast amounts of data within the EMR. As a result, we are helping technology-enabled physicians practice personalized medicine and significantly improve their care of complex patients…with the click-of-a-button. We are also helping innovative pharmaceutical manufacturers flip the traditional model on its head and positively disrupt their strategic approach to effectively and efficiently growing their business. Using our advanced technology, we can achieve more in one hour with a physician than years of traditional approaches.

• Jennifer Meldrum Co-Founder & Managing Partner, PEAK Pharma Solutions Inc. / President, OPMA
  

  Jennifer Meldrum

  Co-Founder & Managing Partner, PEAK Pharma Solutions Inc. / President, OPMA

  Accomplished pharmaceutical executive with demonstrated experience in the area of sales, marketing, operations, and business development. Hands on experience and skills in optimizing people and processes to achieve organizational excellence. A leader who creates a culture of integrity, transparency, collaboration and reward. Proven success in establishing strategic partnerships with customer centric solutions with the organization she co-founded: PEAK Pharma Solutions Inc.

• Orchid Jahanshahi Vice President, Life Sciences, ODAIA
  

  Orchid Jahanshahi

  Vice President, Life Sciences, ODAIA

  Orchid Jahanshahi is a persuasive and passionate
  commercial leader with extensive experience in Marketing
  Management, Sales Management and Global Brand
  Strategy in the biopharmaceutical sector. She has held
  numerous progressive roles in bringing specialty and
  primary care treatments to healthcare professionals.
  Orchid worked in Canada and the United States at six
  Fortune 500 pharma companies and in various therapeutic
  areas including Neuroscience, Multiple Sclerosis,
  Cardiovascular, Wound Care, Oncology and Hematology.
  Orchid has a proven eye for organizational talent, having
  led critical change by engaging associates to nurture their sense of purpose, while
  coaching for stellar business targets. As a collaborative people leader, she embraces
  Diversity and Inclusion, having implemented training on Unconscious Bias at a large
  pharmaceutical company.
  In 2020, Orchid pivoted her career to the artificial intelligence space at two separate
  Toronto tech start-ups with the vision to create awareness for the ethical use of AI, and
  to help unleash the power of AI-powered predictive analytics for the life sciences sector.
  In her current role as VP Commercial, Life Sciences at ODAIA, Orchid is responsible
  for the Sales and Marketing strategy of MAPTUAL, a SaaS Customer Data platform
  designed to automate real-time insights with AI/ML for the biopharma industry.
  Orchid is a member of the Board of Directors of Kinark Child & Family Services’ Board
  of Directors and was a previous Education Chair of OPMA.
  Orchid holds an MBA from Ivey School of Business, University of Western Ontario.

• Shawna Boynton Omnichannel Marketing Manager, Novo Nordisk
  

  Shawna Boynton

  Omnichannel Marketing Manager, Novo Nordisk

  With eight years’ experience in the pharmaceutical industry, three years in consumer packaged goods and my own fitness business, I am an accomplished, innovative, and forward-thinking sales and marketing professional who craves leadership to motivate others to reach their full potential. I thrive in a fast-paced environment where change occurs quickly and thinking is challenged to enable innovation for business performance. I love to keep score and be the best at any task I am handed. Finally, relationships with my business partners and clients is what I am known and respected for. I believe in people first will manifest positive change and buy-in to propel personal and business goals forward.