How Canadian Marketers Can use AI-powered Innovations to Boost Their Brands

If you registered for the live event at the time, then please use the same link and access code to rewatch a recording of the live event video stream!


Jul 08 2021


7:45 am - 8:45 am

The Ontario Pharmaceutical Marketing Association's next virtual session will explore how Canadian marketers can use AI-powered innovations to boost their brands. The panel discussion will be moderated by Jennifer Meldrum, Co-Founder & Managing Partner, PEAK Pharma Solutions Inc.


  • Don Watts
    Don Watts
    President, Khure Health

    Don has a 20+ year background in Pharmaceuticals and Medical/Surgical Businesses. His Sales and Marketing Management experience was built during his time with Organon Biosciences, and leading business units at Bausch and Lomb, and Medtronic in Canada. Most recently Don was VP, Sales and Marketing at Fresenius Medical Care, focused on dialysis and specialty renal pharmaceuticals.

    Don joined Khure Health as its President in early 2020 and found it to be exactly what he had prepared himself for over his career. “We’re harnessing the power of AI and advanced algorithms on our clinical intelligence platform to leverage the vast amounts of data within the EMR. As a result, we are helping technology-enabled physicians practice personalized medicine and significantly improve their care of complex patients…with the click-of-a-button. We are also helping innovative pharmaceutical manufacturers flip the traditional model on its head and positively disrupt their strategic approach to effectively and efficiently growing their business. Using our advanced technology, we can achieve more in one hour with a physician than years of traditional approaches.

  • Jennifer Meldrum
    Jennifer Meldrum
    Co-Founder & Managing Partner, PEAK Pharma Solutions Inc. / President, OPMA

    Accomplished pharmaceutical executive with demonstrated experience in the area of sales, marketing, operations, and business development. Hands on experience and skills in optimizing people and processes to achieve organizational excellence. A leader who creates a culture of integrity, transparency, collaboration and reward. Proven success in establishing strategic partnerships with customer centric solutions with the organization she co-founded: PEAK Pharma Solutions Inc.

  • Orchid Jahanshahi
    Orchid Jahanshahi
    Vice President, Life Sciences, ODAIA

    Orchid Jahanshahi is a persuasive and passionate
    commercial leader with extensive experience in Marketing
    Management, Sales Management and Global Brand
    Strategy in the biopharmaceutical sector. She has held
    numerous progressive roles in bringing specialty and
    primary care treatments to healthcare professionals.
    Orchid worked in Canada and the United States at six
    Fortune 500 pharma companies and in various therapeutic
    areas including Neuroscience, Multiple Sclerosis,
    Cardiovascular, Wound Care, Oncology and Hematology.
    Orchid has a proven eye for organizational talent, having
    led critical change by engaging associates to nurture their sense of purpose, while
    coaching for stellar business targets. As a collaborative people leader, she embraces
    Diversity and Inclusion, having implemented training on Unconscious Bias at a large
    pharmaceutical company.
    In 2020, Orchid pivoted her career to the artificial intelligence space at two separate
    Toronto tech start-ups with the vision to create awareness for the ethical use of AI, and
    to help unleash the power of AI-powered predictive analytics for the life sciences sector.
    In her current role as VP Commercial, Life Sciences at ODAIA, Orchid is responsible
    for the Sales and Marketing strategy of MAPTUAL, a SaaS Customer Data platform
    designed to automate real-time insights with AI/ML for the biopharma industry.
    Orchid is a member of the Board of Directors of Kinark Child & Family Services’ Board
    of Directors and was a previous Education Chair of OPMA.
    Orchid holds an MBA from Ivey School of Business, University of Western Ontario.

  • Shawna Boynton
    Shawna Boynton
    Omnichannel Marketing Manager, Novo Nordisk

    With eight years’ experience in the pharmaceutical industry, three years in consumer packaged goods and my own fitness business, I am an accomplished, innovative, and forward-thinking sales and marketing professional who craves leadership to motivate others to reach their full potential. I thrive in a fast-paced environment where change occurs quickly and thinking is challenged to enable innovation for business performance. I love to keep score and be the best at any task I am handed. Finally, relationships with my business partners and clients is what I am known and respected for. I believe in people first will manifest positive change and buy-in to propel personal and business goals forward.

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