HCP Engagement in a Virtual World – Part II: How Sales & Marketing Are Responding

If you registered for the live event at the time, then please use the same link and access code to rewatch a recording of the live event video stream!


May 06 2021


7:45 am - 8:45 am

The Ontario Pharmaceutical Marketing Association's next virtual session will take place on May 06th 2021 and will explore additional perspectives of the way HCP engagement is changing in a virtual world. We will discuss how marketing and sales programs are evolving today, how engagement between stakeholders in the health ecosystem is changing and where will they be in the future. The panel discussion will be moderated by Steve Toth, Co-Founder and Director of Lampyon Health Communications.


  • Dr. Iris Gorfinkel
    Dr. Iris Gorfinkel
    Family Physician, Principal Investigator at PrimeHealth

    Dr. Gorfinkel graduated from McGill University and completed her post graduate training at the University of Toronto where she was named Intern of the Year. Following this she became a Clinical Instructor in Family Medicine at the University of British Columbia, maintained a family practice, and served assessing women in the emergency room on the Sexual Assault Service at Shaughnessy Hospital (now the BC Women’s Hospital). She moved to Toronto where she maintains a full time general practice and participates in clinical research. In the past 15 years she has participated in over fifty Phase 3 clinical trials examining various aspects of primary care including vaccination, hypertension, migraine headaches and other topics relevant to family medicine. She is actively involved in teaching undergraduate students as well as training future medical office assistants. She feels that it is a great honor and privilege to serve as a physician. She endeavors to provide the care which promotes patient empowerment through imparting knowledge.

  • John Savoie
    John Savoie
    National Sales Director, Respiratory at AstraZeneca

    I am the National Sales Director for our Respiratory Division at AstraZeneca Canada and I both value and treasure the opportunity to work with great people who are passionate about our industry and our ability, to make a real difference in the lives of patients.
    I have over 31 years of experience in the pharmaceutical industry and have held a number of roles in training, sales, management and global commercial excellence. I truly enjoy leading teams of people who bring diverse talents and skills to the table as well as those who love to challenge conventional thinking and search for innovative solutions. I love working with people who will challenge me and push my thinking and action to new levels.

  • Philip​ Emberley
    Philip​ Emberley
    Acting Director, Professional Affairs at Canadian Pharmacists Association

    Phil obtained his BSc.(Pharm.) from the University of British Columbia, his MBA from McMaster University and his PharmD from the University of Washington.
    Phil also has extensive experience in health policy, having worked as a consultant with the Ministry of Health Services, Government of British Columbia, in the area of Formulary Management and Special Authority. This experience has given him insights into current hot button issues such as health system sustainability, National Pharmacare and the optimal use of medication.

  • Steve Toth
    Steve Toth
    Director, Lampyon Health Communications

    Steve is Director of Lampyon, an integrated health communications and creative agency that provides consulting and production services to organizations across multiple health sectors as a strategic partner in their marketing communications, branding, visualization, medical education and virtual event service needs. He is a Member of the Board of Directors of the Ontario Pharmaceutical Marketing Association and a Senior Marketing Advisor to Corozon Consulting, which is a Canadian pharmaceutical consulting firm, providing front-line solutions to the Canadian pharmaceutical industry.

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