Can Evidence-Based Medicine and Healthcare Brands Survive the Era of Misinformation?

Date
Jun 25 2026
Expired!
Time
EST
7:45 am - 9:00 am

At the end of the panel discussion, our speakers will answer questions received via chat during the event.

Speakers

  • Evan Girouard
    Evan Girouard
    Head of Modernization & Strategic Projects, Sanofi

    Over seven years’ experience in various aspects of sales in both the Pharmaceutical and marketing industries. Experience in marketing, direct sales, team management, leadership and teaching. Quick to learn new skills and adapt to new concepts. Personable and eager to both participate in groups and lead them.

    Specialties: Professional Profile
    – Key strengths in client service; recognized for outstanding customer service skills
    – Strong problem solving and decision making skills with a solution focused approach
    – Communication skills with ability to establish and develop good working relationships
    – Demonstrated leadership skills for overseeing duties of up to 14 staff
    – Quick to learn new skills and adapt to new concepts.
    – Personable and eager to both participate and facilitate groups
    – Basic Microsoft Office applications, Zinc, PAAB, TokTok, Kadridge.

  • Gregory Rocha
    Gregory Rocha
    Customer Engagement Chapter Lead, Oncology, Roche

    I am a commercial growth architect who repeatedly develops, then translates complex strategy into disciplined execution and market leadership.

    I accomplish this by being a bilingual people-focused pharmaceutical leader who combines leadership with data-driven strategy to achieve measurable commercial results.

    More concretely, I do this by:
    – Building analytics infrastructures
    – Prioritizing strategy based on insights
    – Aligning cross-functional execution
    – Equipping field teams with disciplined strategy
    – Integrating, medical, access and diagnostics
    – Driving measurable adoption and market share growth

    With experienced across multi-therapeutic areas, most notably in Oncology.

  • Jennifer Carroll
    Jennifer Carroll
    Director, Technology and Collaborative Innovation, PAAB
  • Stephanie Cholyk
    Stephanie Cholyk
    Marketing Director, Vaccines, GSK

    Stephanie Cholyk is Marketing Director, Vaccines at GSK Canada. With more than 14 years of experience spanning, sales, analytics, insights, and marketing leadership, she brings a broad commercial perspective and a passion for connecting strategy, people, and execution to drive meaningful results. Stephanie is passionate about building high-performing teams, developing talent, and improving outcomes for patients and healthcare professionals. She holds a Bachelor of Science from Eastern Michigan University where she was an NCAA Division I scholarship swimmer.

Normal
Registration

for non-OPMA Members
$ 50
  • Virtual Event Registration
  • Panel Disussion
  • Interaction With Speakers

Member
Registration

please log in to register at OPMA Member price
$ 0
  • Virtual Event Registration
  • Panel Disussion
  • Interaction With Speakers

Student
Registration

for students
$ 20
  • Virtual Event Registration
  • Panel Disussion
  • Interaction With Speakers

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