2018 AWARDS WINNERS

ABOUT THE SKUY AWARDS

The OPMA was founded in 1966 by Percy Skuy as a way to bring together pharmaceutical marketers to discuss best practices.

2020 has been the year of doing things a little differently and the SKUY awards is no exception. In order to respect safety protocols and maintain proper social distancing, we will not be hosting our usual annual awards gala this year. Instead, we will be celebrating our category winners with an online feature of the developing agency and client, as well as the campaign (where possible within industry guidelines).

Winners will be posted to the OPMA Skuy awards website, featured on OPMA’s LinkedIn page and will be provided with a short video outlining the merits of the submission that can be used on the agency’s social media and website. Awards will be mailed to the address included in the submission package.

AWARD CATEGORIES

HEALTH CARE PROVIDER – PROFESSIONAL AUDIENCE

A marketing piece or campaign for the professional health care provider audience.
Print | Digital

PATIENT – NON-BRANDED DISEASE AWARENESS

A non-branded disease awareness marketing piece or campaign for the patient audience.
Print | Digital

PATIENT – SUPPORT MATERIALS AND/OR EDUCATIONAL DISEASE MATERIALS

A marketing piece or campaign of support materials and/or educational disease materials for the patient audience.
Print | Digital

CONSUMER – NON-BRANDED DISEASE AWARENESS / PUBLIC SERVICE ANNOUNCEMENT

A non-branded disease awareness or public service announcement marketing piece or campaign for the consumer audience.

Print | Digital

OUR JUDGES

Our judges are experienced professionals with an in-depth understanding of the current pharmaceutical marketplace, with the objective to score the entries based on a predefined set of criteria to ensure that we recognize the most deserving Canadian work. The identities of the winners will be withheld until the awards celebration event.

Mazen Baradhy

Pharmaceutical Patient Support Program Manager

Bayshore Specialty Rx

Patrick Massad

Commissioner

Pharmaceutical Advertising Advisory Board

Jennifer Wellman

Marketing Manager

Emergent BioSolutions Canada Inc

Kris Rieger

Partner and Brand Maven

Maven Medical Marketing

Anthony Turow

Creative Director

Klick

Howard Wiseman

Fractional Chief Commercial Officer

HW-HealthTech

WHY APPLY?

The winning submission from each category will receive:

  • A video feature of the submitting agency/company during an OPMA breakfast eventA feature post on LinkedIn about the agency/company by the OPMA
  • A customized trophy for showcasing
  • A potential feature of an agency/company guest on the OPMA Podcast series (new in 2021!)

APPLY FOR AN AWARD

DEADLINE FOR SUBMISSIONS: MARCH 29, 2021
There is no greater excitement in healthcare marketing than winning a SKUY Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensure that we recognize the most deserving work. The SKUY Awards is a celebration and recognition of excellence and innovation in pharmaceutical and healthcare marketing.

SPONSORSHIP AND PARTNERS

FOR SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT:
Jennifer Meldrum jmeldrum@peakpharmasolutions.com